The central product is a conceptual EP with four songs that tell a cohesive story.

All content is produced at the highest level, with no compromises in quality and detail. This applies to audio and video production, artworks, designs, social media content and merchandise. The entire creation of all elements is conceptually planned and developed. The production is entirely in our hands and can be independently realized through our comprehensive skills in audio production, video production and graphic design.

The entire content is tailored to the rapid and extreme consumption behavior on social media: striking visuals and auditory highlights at a high frequency.

Each chapter has its own design language, reflected in all assets, to emphasize its affiliation with the respective section of the story.

Cover

Merch

Musicvideo

Vocal Playthough

Guitar Playthrough

Cover

Merch

Musicvideo

Vocal Playthough

Guitar Playthrough

Cover

Merch

Cover

Merch

The EP tells a continuous and self-contained fantasy/horror story in which a long-forgotten cult seeks to unleash the banished god Cthulhu from the depths of the seas to conquer the world and plunge it into chaos. Each single narrates a chapter of the story and is further linked with additional animated short videos.

The theme is implemented on all levels:

• Sound design elements and components within the songs and short videos

• Consistent presentation in the visuals

• Language used in the lyrics and texts fitting to the theme

The social media content is intended to evoke emotions and reactions. Provocative and aggressive language will be used for this purpose. The numerous highlights of the songs lend themselves to be packaged into meme-like formats, such as "your new favorite breakdown in 3...2...1.

The main strategy is to build a community through targeted advertisements on Instagram and other social media platforms. Additionally, generating hype through various influencers and reaction channels is a key part of the approach. 

We are a two-person team with complementary skills. The entire production of the product is essentially cost-free, allowing us to invest 100% of the budget in marketing.

The goal is to establish Obey the Kraken as a global online project within the Deathcore scene and generate an internet hype. Live performances are only planned if there is significant demand. Additional material is already available to produce new content either on a single basis or based on additional cohesive concept EPs after the debut EP's release.